Project Overview:

State Project Management Unit (SPMU) for Technical Support and Implementation of Pradhan Mantri Formalisation of Micro Food Processing Enterprises Scheme (PMFME) under the Directorate of Industries, MSME Department, Government of Odisha.

About Pradhan Mantri Formalisation of Micro Food Processing Enterprises Scheme (PMFME):

PMFME scheme is a centrally sponsored scheme under Atamanirbhar Bharat Abhiyan that is designed to address the challenges faced by the micro enterprises and to tap the potential of individuals and groups entrepreneurs in supporting the upgradation, setting up of new units and formalization of these enterprises.

Objective of the Scheme:

(i). Capacity building of entrepreneurs through technical knowledge, skill training and hand holding support services.

(ii). Increased access to credit to existing micro food processing entrepreneurs for technology upgradation.

(iii). Support to Farmer Producer Organizations (FPOs), Self Help Groups (SHGs), Producers Cooperatives & Cooperative Societies along their entire value chain to enable microenterprises to avail common services.

(iv). Support for transition of existing enterprises into formal framework for registration under regulatory framework and compliance.

(v). Integration with organized supply chain by strengthening branding & marketing.

For more details, please log on to: https://pmfme.mofpi.gov.in

Position: Manager- Marketing

Qualification & Experience:

(I). PG Diploma /Diploma in Marketing Management / Agri- Marketing, Rural Management with specialization in Marketing / MBA in Marketing.

(II). Minimum 3 years’ experience in sourcing / marketing of agri/ food products, linking of MSME units with retail chain, branding etc.

Roles & Responsibilities:

• Finalize strategy for Branding and Marketing of food products under the programme and its implementation.
• Identifying marketing channel at the state level for the micro food processing enterprises and establish commercial linkages
• Closely engage with leading retail chains in the State to develop marketing linkages for the enterprises under PMFME.
• Monitoring the branding and marketing activities in the State.
• Develop plans to strengthen backward and forward linkages for the Enterprises.
• Any other tasks assigned as when required.

Interested candidates matching with the above requirements are requested to send their resume to: prakash.sukla@thepalladiumgroup.com